Video Projects
Case Study
Flora Plant Shop
Tyler spearheaded the development of Flora Plant Shop's dynamic video content, strategically crafting engaging media to elevate their social media presence and paid advertising efforts. Using his expertise, he produced a series of stop-motion social media ads that brought Flora's vibrant plants to life in a fun, eye-catching way. To maximize reach and engagement, Tyler created multiple versions of each video, carefully executing split tests to identify the most effective strategies for driving traffic and conversions.
With his agency, Like Minded, Tyler also took charge of Flora's YouTube channel, overseeing everything from brand design to audio design, scripting, filming, and editing. His hands-on approach ensured each video resonated with Flora’s target audience, building brand awareness and showcasing their plant design services in a creative and compelling way. The result was a cohesive, high-performing suite of content that strengthened Flora’s digital presence and boosted customer engagement across platforms.
During my time at Guidestone Financial, I worked on a wide range of video projects, much like the one to the left, to deliver high-quality content that communicated complex financial concepts in an engaging and professional manner. Using Sony cinema cameras, I ensured every shot was captured with cinematic clarity, while employing professional audio setups to guarantee crisp, clear sound for talent. I also applied expert lighting techniques to create visually compelling scenes that highlighted the professionalism and warmth of Guidestone’s brand.
Through precise editing and the integration of motion graphics, I was able to bring dynamic visuals to life, elevating the overall production quality of dozens of polished videos. This comprehensive approach helped make Guidestone's messaging more accessible and impactful, while maintaining the brand’s reputation for excellence.
Case Study
Guidestone Financial
While working with Halo Top Ice Cream, I had the opportunity to bring their quirky and fun brand identity to life through stop-motion animation. By meticulously crafting each frame, I created lively and playful visuals that captured the whimsical nature of the brand. Using DSLR cameras and professional lighting setups, I ensured the stop-motion sequences were smooth and visually striking, with vibrant colors that matched Halo Top’s lighthearted aesthetic.
Incorporating professional audio and motion graphics, I added depth and energy to the animations, enhancing the storytelling and making each video a fun, memorable experience for viewers. The result was a series of engaging, polished videos that perfectly aligned with Halo Top's unique, playful spirit while showcasing their delicious ice cream products in a creative and entertaining way.
Case Study
Halo Top Ice Cream
As Creative Director at Home Church in Nashville, Tyler was responsible for producing dozens of impactful promotional videos to engage the congregation with ongoing events. From start to finish, he shot, edited, and color-corrected every video, ensuring the final product was polished and aligned with the church's mission and message. Tyler's hands-on approach to the production process allowed him to shape each video to resonate with viewers, creating visually compelling content that captured the church’s vibrant community spirit.
His ability to manage all aspects of video production—from filming to audio recording and color correction—enabled the church to maintain a consistent and professional presence across all digital platforms. Through his creative direction, Tyler delivered a series of videos that not only promoted church events but also fostered deeper connection and engagement within the congregation.
Case Study